The Coasia manifesto
A new market is not simply a border to cross. It is a system of relationships, institutions and decisions to understand.
Coasia helps companies understand before they commit, connect with purpose and remain present long enough for relationships to progress.
We do not confuse introductions with access, activity with progress, or visibility with traction.
Founder & Managing Director
Martin's ties to Thailand date to 2001 through sustained family, cultural and professional relationships.
Since 2024, he has led repeated market work across Canada and Asia. He founded Coasia and serves as Managing Director while remaining President of Sherpa International Canada, a distinct firm.
Who we are
Coasia is an independent market-access and activation platform. It is complementary to Sherpa International Canada—not a Sherpa division.